Apple Wallet · Google Wallet

Push notifications to your customers' lock screen. No app required.

Apple Wallet and Google Wallet cards act as your push channel — and your customers already have the app installed. 95% open rate. $0 per message.

Get started — we'll set you up Try a demo card↓

9:41

Monday, March 16

9:41

earlier

now

Their lock screen. Your brand.

95% open rate. Every card update triggers a notification — straight to the lock screen. Not email (20%). Not SMS (2%). The lock screen.

Right next to their boarding pass

Your brand sits in Apple Wallet alongside airlines, Starbucks, and hotel chains. Full white-label — your brand, zero mention of ours. Different design per loyalty tier.

Live today, not in 3 weeks

Book a call — card is live same day. Three API endpoints: create, update, push. We handle integration with your POS or CRM. Done-for-you, not a self-service maze.

Use cases

Works for any business with repeat customers

Coffee shops & restaurants

"Your 10th coffee is free" — right on the lock screen. Push a lunch special at 11:30am. Customers walk in, not scroll past.

Fashion & retail

Loyalty tiers with different card designs — White, Gold, Black. New collection drop? One push, 95% see it. No SMS cost.

Fitness & wellness

Class packs, visit tracking, membership tiers. Push a reminder before their booking — they show up, not no-show.

Beauty & salons

Stamp cards that never get lost. Rebooking reminders. "You have 2 visits until your free treatment" — always visible.

How it works

Tell us your brand

Logo, colors, reward structure. 30-minute call. We set up your card design and loyalty tiers — done-for-you.

Card goes live same day

Your branded loyalty card is live in Apple Wallet and Google Wallet. QR code or link — customer adds in 2 taps.

Push. They come back.

Update points, send promos, trigger notifications — all from your system. $0 per message. Straight to the lock screen.

Live product demo

This is not a screenshot. This is the real product.

Tap below on your phone — a real loyalty card lands in your Wallet in seconds. You'll receive a push notification within 5 minutes.

"2 visits until your free treatment" — reminders that stick.

On your computer?

Click Add to Wallet — a QR code appears here to scan with your phone.

Demo card. No signup required.

Fitness Club membership card in Apple Wallet

Compare

Why not just send an SMS?

	SMS	Email	Custom app	Passback
Open rate	~2%	~20%	~15%	~95%
Cost per message	$0.05–0.12	$0.001	Dev costs	$0
Monthly (5K customers)	$250–600	$5–50	$2,000+	$49
Branded card	—	—	Yes	Yes
Lock screen	—	—	If installed	Always
Time to launch	1 day	1 day	3–6 months	Same day
Customer keeps it	Deleted	Archived	Uninstalled	In their wallet

Data & compliance

We don't store your customers' data.

Personal data stays in your CRM. We only receive what's needed to display the card — balance, tier, offers. No names. No emails. No phone numbers. Zero GDPR exposure. No data liability.

We receive

Loyalty balance
Membership tier
Promo & offer text
Card expiry

We never store

Full name
Phone number
Email address
Payment data

Built on

Apple Wallet + Google Wallet

Same infrastructure used by airlines, Starbucks, and hotel chains. Native OS integration — no app install.

Industry data

Wallet-based loyalty drives retention

Businesses with loyalty programs see 12–18% more repeat purchases. Wallet-based programs outperform plastic by 3x in engagement.

Privacy first

Your system stays the source of truth

We keep the pass and its minimum current snapshot — not a second customer database or purchase ledger.

What's included

Everything you need. $49/mo.

Branded Apple Wallet card

Custom design with your logo, colors, and loyalty tiers

$1,500

Branded Google Wallet card

Same design, both platforms, one integration

$1,500

Unlimited push notifications

$0 per message, straight to the lock screen

$500/mo

Done-for-you setup

Card live same day after onboarding call

$1,000

API integration with your POS/CRM

REST API + webhooks, works with any system

$2,000

Custom design per loyalty tier

White, Gold, Black — each tier gets its own card

$500

$7,000+ value$49/mo

Pricing

SMS campaigns

$250–600

per month / 5K customers

— Pay every time you send
— 2% open rate
— No loyalty mechanics
— No branded card
— Customers delete instantly

Passback

$49

/ month · up to 5,000 cards

+Unlimited push · $0 per message
+Apple Wallet + Google Wallet
+Custom design per loyalty tier
+REST API + done-for-you setup
+No duplicate customer profile or purchase history
+Cancel anytime

Live in 24 hours or you don't pay.

Get started

Scale

$149

/ month · up to 50,000 cards

+ Everything in base
+ 50,000 cards
+ Priority support
+ Custom integrations

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Questions

What happens after 5,000 cards?

Upgrade to the Scale plan: $149/mo for up to 50,000 cards. No data loss, seamless transition. Need more? Contact us for a custom plan.

What integrations do you support?

REST API + webhooks. Works with any CRM, POS, or custom system. We handle the integration for you — no dev team required.

Do you store my customers' personal data?

Your CRM or POS remains the source of truth. We store the generated pass and only its current display snapshot — not a separate customer profile or purchase history.

Can I cancel anytime?

Yes. No contracts, no annual commitment, no cancellation fee.

How do push notifications through Apple Wallet work?

You decide when to notify. Update points or discounts silently — no buzz, no interruption. Send a push only when it matters: a new promo, a tier upgrade, a reward ready to claim. Because customers only get messages worth reading, they never turn them off. That's why the open rate stays at 95%.

How much does it cost to send push notifications?

$0. Unlimited push notifications are included in every plan. Unlike SMS ($0.05–0.12 per message) or email platforms with send limits, Passback uses Apple and Google's native push infrastructure at zero marginal cost.

Do my customers need to download an app?

No. Apple Wallet comes pre-installed on every iPhone. Google Wallet is pre-installed on most Android devices. Your customer taps a link or scans a QR code — the card is added in 2 taps, under 10 seconds.