Apple Wallet · Google Wallet
Apple Wallet and Google Wallet cards act as your push channel — and your customers already have the app installed. 95% open rate. $0 per message.
95% open rate. Every card update triggers a notification — straight to the lock screen. Not email (20%). Not SMS (2%). The lock screen.
Your brand sits in Apple Wallet alongside airlines, Starbucks, and hotel chains. Full white-label — your brand, zero mention of ours. Different design per loyalty tier.
Book a call — card is live same day. Three API endpoints: create, update, push. We handle integration with your POS or CRM. Done-for-you, not a self-service maze.
"Your 10th coffee is free" — right on the lock screen. Push a lunch special at 11:30am. Customers walk in, not scroll past.
Loyalty tiers with different card designs — White, Gold, Black. New collection drop? One push, 95% see it. No SMS cost.
Class packs, visit tracking, membership tiers. Push a reminder before their booking — they show up, not no-show.
Stamp cards that never get lost. Rebooking reminders. "You have 2 visits until your free treatment" — always visible.
Logo, colors, reward structure. 30-minute call. We set up your card design and loyalty tiers — done-for-you.
Your branded loyalty card is live in Apple Wallet and Google Wallet. QR code or link — customer adds in 2 taps.
Update points, send promos, trigger notifications — all from your system. $0 per message. Straight to the lock screen.
Tap below on your phone — a real loyalty card lands in your Wallet in seconds. You'll receive a push notification within 5 minutes.
"2 visits until your free treatment" — reminders that stick.
Demo card. No signup required.
| SMS | Custom app | Passback | ||
|---|---|---|---|---|
| Open rate | ~2% | ~20% | ~15% | ~95% |
| Cost per message | $0.05–0.12 | $0.001 | Dev costs | $0 |
| Monthly (5K customers) | $250–600 | $5–50 | $2,000+ | $49 |
| Branded card | — | — | Yes | Yes |
| Lock screen | — | — | If installed | Always |
| Time to launch | 1 day | 1 day | 3–6 months | Same day |
| Customer keeps it | Deleted | Archived | Uninstalled | In their wallet |
Personal data stays in your CRM. We only receive what's needed to display the card — balance, tier, offers. No names. No emails. No phone numbers. Zero GDPR exposure. No data liability.
Same infrastructure used by airlines, Starbucks, and hotel chains. Native OS integration — no app install.
Businesses with loyalty programs see 12–18% more repeat purchases. Wallet-based programs outperform plastic by 3x in engagement.
GDPR compliant by design. We process only loyalty data — points, tier, discount. No data processor agreement needed.
Live in 24 hours or you don't pay.
Get startedUpgrade to the Scale plan: $149/mo for up to 50,000 cards. No data loss, seamless transition. Need more? Contact us for a custom plan.
REST API + webhooks. Works with any CRM, POS, or custom system. We handle the integration for you — no dev team required.
No. We only receive what's needed for the card — points, tier, discount. No names, emails, or phone numbers. Zero GDPR liability for you.
Yes. No contracts, no annual commitment, no cancellation fee.
You decide when to notify. Update points or discounts silently — no buzz, no interruption. Send a push only when it matters: a new promo, a tier upgrade, a reward ready to claim. Because customers only get messages worth reading, they never turn them off. That's why the open rate stays at 95%.
$0. Unlimited push notifications are included in every plan. Unlike SMS ($0.05–0.12 per message) or email platforms with send limits, Passback uses Apple and Google's native push infrastructure at zero marginal cost.
No. Apple Wallet comes pre-installed on every iPhone. Google Wallet is pre-installed on most Android devices. Your customer taps a link or scans a QR code — the card is added in 2 taps, under 10 seconds.
Book a 30-minute call. Your branded card goes live the same day. Or keep paying $0.10 per text that gets swiped away in 3 seconds.
Get started →